Pets deserve good quality. Pet owners deserve reassurance. While a Nutrition panel shows ingredients, our QR Code shows you where each one was sourced, when your batch was produced, and how it passed quality control.
Not a generic brand page & No app download is needed.
See your batch’s full story in seconds.
From May 2026, every PET WORLD dry kibble bag carries its own UNIQUE QR code connected to a live traceability record. Once scan reveals exactly where your pet’s food came from.
Ingredient by ingredient, batch by batch.
Why it Matters.
A nutrition label tells you what's inside.
We tell you the rest of the story.
Scan your purchased pack and trace your pet's food through 4 Verified Checkpoints.
1. Authenticity & Trust
Every pack of pet food carries a unique, serialised QR code. When you scan, the system verifies your product’s authenticity in real time, giving you complete assurance and a complete manufacturing record. Tamper-proof by design.
• Unique serial number per pack (e.g. A000006P)
• Live scan count tracking
• Genuine / Suspect status shown instantly
• Built-in Anti-Counterfeit protection
2. Ingredient Sourcing
We source only from pre-approved, audited suppliers across the globe. See the country of origin per key ingredient.
3. Certifications
No batch ships without passing independent certifications. Your scan displays the current certification status for that specific production run. Not just our company-level credentials, but confirmation that your batch met the standard. For instance:
- ISO 22000 — Food safety management
- HACCP — Hazard analysis and critical control points
- GMP — Good manufacturing practice
- ISO 9001 — Quality management systems
4. QA/QC by In-house Laboratory
Our in-house laboratory conducts multi-point safety and quality testing throughout each production run. Nothing passes unless it passes every checkpoint.
- Moisture content, Crude protein, fat, and fibre assay
- Aflatoxin, Mycotoxin & Microbial testing
- Heavy metal screening
- Palatability assessment
- Raw material inspection at goods receipt
Malaysia's largest pet food producer is now the most transparent.
Experience the Full Journey Now.
This demo uses ProDiet Ocean Fish (1.4kg) as an example.
*Live batch data is accessible only via the serialised QR code printed on each pack. Scanning demo QR materials will route here, not to the live traceability system.
