DKSH has become the trusted partner for Pet World to grow their presence in Indonesia. Through the agreement with Pet World’s Indonesian affiliate, PT Pet World Indonesia, DKSH will distribute its wide product range across the country.
Jakarta, Indonesia, May 18, 2021 – DKSH Business Unit Consumer Goods, the leading partner for FMCG companies seeking to grow their business in Asia and beyond, has partnered with Pet World through DKSH’s trusted subsidiary PT Wicaksana. This agreement includes a diverse range of products, including two major leading brands within the Pet food industry: ProDiet – a complete and balanced nutritional cat food, and ProBalance’ – a complete formulation which provides daily nutritional requirements for dogs. The product portfolio futher encompasses dry and wet pet food, offering daily essential nourishment and unique feeding experiences.
DKSH will provide full-agency services, including sales and marketing as well as distribution and logistics to ensure discerning Indonesian consumers can conveniently find Pet World products in stores across the country. At the same time, Pet World can tap into DKSH’s extensive local distribution network across all retail channels to grow its visibility and reach nationwide.
PY Choy, Founder of Pet World, expressed: “We are thrilled with this partnership and trust that through the synergy between our solid commitment in pet nutrition and DKSH’s in-depth market expertise, we will have a positive impact on more lives and drive continued growth in the Indonesian market.”
Victor Nesa Benedict, Vice President, FMCG, DKSH Indonesia, commented: “This partnership with Pet World not only represents another milestone in expanding our portfolio, but also strengthens our regional leadership position as Market Expansion Services provider for fast moving consumer goods. We are strongly committed to grow Pet World’s highly in-demand products in one of Southeast Asia’s largest economies.”
About Pet World
ProDiet and ProBalance is one of the leading pet food brands in Malaysia by Pet World Nutritions Sdn Bhd, a subsidiary of Wah Kong Corporation. Pet World was incepted since 2006 and is driven by the corporate philosophy of Bridging Lives® and are devoted to producing Uncompromising Pet Nutrition for pets so they can have more meaningful memories together with their owners. The Group constantly reinvent new improved formulations to elevate the quality of ingredients to maintain the highest standards in the products and to improve the quality of lives of pet owners and pets.
At DKSH, our purpose is to enrich people’s lives. For more than 150 years, we have been delivering growth for companies in Asia and beyond across our Business Units Healthcare, Consumer Goods, Performance Materials and Technology. As a leading Market Expansion Services provider, we offer sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 32,450 specialists, generating net sales of CHF 10.7 billion in 2020. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 19,430 specialists, the Business Unit generated net sales of CHF 3.8 billion in 2020. www.dksh.com/cg
For more information about DKSH Indonesia, please check: https://dksh.com/indonesia
For further information, please contact:
Manager, Branding & Communications
+62 21 2988 8557
Pet World Nutritions Sdn Bhd
Manager, Business Development
+60 35518 3360